Now in its 34th year, the Alfred L. Edwards Annual BBSA Conference is the longest running conference at the University of Michigan’s Ross School of Business, and the flagship event for its Black Business Students’ Association (BBSA).  We are truly excited about continuing this tradition of excellence, and we hope that you will be able to join us for our annual conference on December 4-6, 2009.  Our annual conference plays a vital role in connecting people in the business world with members of the Ross community and the BBSA, and helps to establish long term, mutually beneficial relationships between the two.  With this year’s conference theme, our keynote addresses and panels will focus on industries and careers that are frequently overlooked by minority business students but that will be critical in the rapidly changing business environment, as well as those that have been made more challenging as a result of the economic crisis.  It is important that Black business students attempt to be trailblazers rather than merely followers into new industries.